HOW TO GET STARTED WHEN YOU NEED TO CREATE CONTENT

“I've been writing in some form or another for most of my adult life, producing content for blogs, mailings, businesses, and within my marketing career. Once I have the idea and a few notes, I can often bash something out, then refine it over the next few days until it is something I am happy with. But the hardest thing? Starting.”

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CONSUME CONTENT TO CREATE CONTENT

“Totally anecdotally, I have witnessed engagement rates drop across social media when those in charge, those defining the strategy, simply do not use or understand what constitutes 'ideal content' for the audiences on those platforms. They themselves don't browse, follow successful accounts, SEE what is working. They focus on their brand, rather than their audience's expectations of a platform, and their content strategy reflects that.”

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