Joanne Becker | Be Stubborn | Coaching | small business, creative coaching, resources

Hello! I'm Joanne.

I’m a coach, content creator, and an advocate of being stubborn. I work with people to help them to keep going - overcoming obstacles and pursuing the things that are really important to them. After all, the things that matter most to us are worth steadfastly striving for.

Being a bit stubborn is underrated; when wielded positively it can help you live and work purposefully, achieving goals and feeling fulfilled. Stubbornness can help you to build something amazing.

What do you value so highly that you’re willing to persistently work towards it? Will you determinedly find a way around any obstacles that stand in your way? Trust me, it will be worth it, and I’d love to help.


I’M HERE to share what I’ve learned

Sometimes it's really difficult to figure out how to get to where you want to be. It can also be difficult to stick to your plans and make things happen, especially when obstacles crop up. This is where a healthy dose of being stubborn can help.

I learned this the hard way. Although I have made some brave choices and overcome many obstacles, I feel like I spent my twenties just going with the flow, rather than actively choosing how I wanted my life and work to look.

The truth is that only we can ‘do’ our lives. We have to take full responsibility for ourselves, and remember that we have the power to make things happen. It might not be easy, and there will surely be obstacles and struggles. But if we are working towards something we really want, we must stubbornly persevere.

Be Stubborn is an ever-growing hub of stories shared, advice and guidance, useful content and constant support. Start now by checking out the blog and resources, or read on to find out more.

in a nutshell; what do i know..?

…about being stubborn?
My belief in the power of being a bit stubborn developed as a result of events in my personal life. You might notice that I’m pictured outside the Taj Mahal with my walking stick? This pretty much sums me up.

I was diagnosed with a progressive muscular disease in my late twenties, which has weakened my legs and will continue to do so. But I don’t want to let that stop me from doing the things I’ve always wanted to, which recently led me to travel around India on my own. If there’s something I want, I am stubbornly determined to at least try. And as this disease is untreatable, I truly know that every day counts.

…about creating, growing and marketing a business?
I spent 5 years working in marketing, before applying all I knew to creating and growing a successful business of my own. When it grew in a different direction and I became unhappy after a few years, I made the terrifying decision to leave. I decided that my happiness was more important than staying with a business because ‘I thought I should’. I set up Be Stubborn so that I can share all I have learned about being a creative business owner, and about being stubborn enough to do what is needed to be happy.

Letterboard - stubborn and its synonymns | Joanne Becker | Be Stubborn | Coaching | small business, creative coaching, resources, content creator

…about overcoming obstacles, and working through problems?
I'm very optimistic by nature, and I've always enjoyed finding solutions and workarounds to problems - from my marketing career to running my first business. One of my greatest skills is helping people to see a way through those foggy overwhelming phases, making a plan and following through until they feel happier, more satisfied, and like they’ve achieved their goals.

Developing a positive, solutions-focused attitude can take you a long way, and you know what? The feeling you get when you figure something out, solve a problem and make things happen for yourself, is truly awesome. 

WHAT ARE YOU seeking?

If you’re reading this, the chances are that you are looking to do something, change something, or work towards something. You probably have your own business, or you’d like to. And maybe you know that you need a bit of support in being stubborn when faced with challenges.

Any of this sound familiar?

  • You might love to love your work, and need to make some changes to feel fulfilled by it.

  • Maybe you want to build a business, expand or launch something new?

  • Perhaps you want to grow your existing business in a heartfelt way, without compromising your integrity.

  • Or have you come up against an obstacle (or several) that you need some help overcoming?

  • And you might want to proactively develop and maintain a positive approach, so that you can make things work for you regardless of circumstances.

Well, I hope that I can help in some way. Explore the site, read up on how being a bit stubborn might help you, check out the blogs and free resources. Maybe sign up for my fortnightly letters, where I share stories about being stubborn that go a bit deeper, and feel more personal. And if you’re interested in working together more closely, do consider the coaching packages.

Any questions, please let me know.